COFFEE WITH THE MOON
SCOPE
Coffee with the Moon organizes adventurous experiences that
combine exploration of the diverse terrain of the United Arab Emirates
with a dose of specialty coffee under a moon-lit night sky.
Fueled by wanderlust from the nostalgic road trips of our childhoods, we aim to connect experienced off-roaders, weekend wanderers, and residents of cities seeking sanctuary from the urban jungle, to make discovering and experiencing nature part of their regular lifestyles.
branding, packaging, merchandise
〰️
The illustrated logo evokes nostalgia through a postage stamp frame and halftone shading. The three geographical features that make up the terrain of the United Arab Emirates — flat coastal plains, rolling desert dunes, and rugged mountains — are all highlighted.
concept
A seasonal color scheme makes up the flexible brand palette, and allows for a variety of applications across merchandise that aims to bring a diverse community together.
COLORS
